No, it’s not a Japanese dinosaur-type monster come to terrorize NYC. Googlerola is the popular name for the entity created by Google’s recent purchase of Motorola. Motorola has long been established in the electronics and wireless worlds, and Google is, well, a mammoth entity with branches reaching far beyond the search engine which started it all way back when. What does this merging of titans mean for you, the consumer? Let’s take a look at some possible scenarios.

Googlerola

When gigantic companies merge, there’s always the tendency to worry about the effect on the common consumer. Googlerola is no different, sparking hot debates in chat rooms across the world.

A common concern seems to be the fate of that digital cable box sitting on your entertainment center. Fear not – Google has purchased Motorola Mobility only, the company’s wireless branch. As of yet, no other branches of Motorola have been or are planned to be included. Rest assured that any non-wireless Motorola products you have will remain safe and sound, unchanged by the acquisition.

Far greater than the concern over other Motorola devices is the concern that Googlerola will turn into a massive Apple-like monopoly, restricting apps and technology all over the place and requiring exclusive software and accessories.

What does this mean for Android?

Worry not, Android lovers. Google has agreed, per the request of Motorola’s parent company in China, to keep Android free for users of other devices for at least five years. The European Commission didn’t think this was much of a threat in the first place – then again, Motorola is a relatively small player in their markets. The US as well has given their stamp of approval.

Consumers needn’t worry

In layman’s terms, what does this mean for you, the consumer reading this with a smartphone sitting within easy reach? Basically, don’t worry. If you happen to own a smartphone which is an Android device, you will still have access to your favorite Android apps for at least five years. During those five years, if the past five are any indication, the wireless world will have changed so much that it may not even be an issue. Heck, in five years, your AI-enhanced smartphone will probably be reading these articles for you!

What does the future hold for Googlerola?

We think this purchase could mean some truly awesome things to come for wireless consumers. After all, Google knows what it’s doing when it comes to (virtually) all things internet-related, so we can only assume that the phones, apps and capabilities to come will be incredible. We predict (based on nothing official) some highly upgraded Google+ innovations, just for starters. With an industry leader like Motorola tackling (we assume) the physical side of a smartphone, we expect sleek powerhouses with more bells and whistles than we can even imagine.

Are we expecting too much? Possibly. Remember, however, that just a few short years ago, your phone could do two things well – call and text. Now, smartphones not only have an app for every possible need or want under the sun, but they literally talk to us. Who’s to say what’s around the corner from Googlerola? Whatever it is, we’re anticipating having our minds blown in the best possible way.

So what’s your stance? Is Googlerola the positive wave of the future, or will it live up to its monstrous-sounding name by monopolizing and alienating consumers? Only time will tell, but we’d love to hear your predictions!


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